Mission and Objectives


To promote active, healthy, sustainable lifestyles and behaviors in the home, school and workplace.


  1. Introduce essential skills for a broad array of physical activity, encouraging healthy and sustainable lifestyles.
  2. To make exercise fun through the use of our unique digital platform that incorporates physical activity, educational information and the positive social messaging of popular sport governing bodies, athletes and celebrities.
  3. Align with major advocacy groups, corporations, foundations and institutions that share the common goal of improving the health of youth and communities around the world.
  4. Provide a platform for end users to combine entertainment, education and fitness, achieving "my health, my fitness, on my time."